27 September 2024 · 00:23:12
Nudging and Sustainability with Marta Santos Silva
Guest: Marta Santos Silva
Episode 7 · 00:23:12
Nudging and Sustainability with Marta Santos Silva
Show notes
This week, we are participating in a festival dedicated to promoting sustainability and sustainable behaviors in Portugal, the Greenfest, and we decided to have a special episode to highlight the importance of small changes in our daily lives that can make a huge difference, like slight nudges in our behaviors.
Find out what nudging is and how it can be used in sustainability with our guest, Marta Santos Silva, a PhD in Law and currently a Postdoctoral Researcher at the Research Centre for Justice and Governance at the University of Minho. She completed executive training in Behavioral Economics and Nudging at the University of Chicago Booth School of Business and served on the EC’s Expert Group on Liability and New Technologies. She is a Council member of the European Law Institute and contributes to the Sustainability and Environmental Law and Digital Law Special Interest Groups. She was commissioned to author the ELI Innovation Paper ‘Framework for Good Green Nudging,’ forthcoming in 2024. She is also the Founder of the ecotrepreneurship project "consumo.essencial" in Instagram, which aims at fostering minimalist consumption patterns.
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